Sakra World Hospital
Branding an Indo-Japanese Hospital
- With Vyas Giannetti Creative
- Tags: Branding, Editorial, Wayfinding
Sakra World Hospital is a Bone, Joint, Brain and Heart specialty hospital in Bengaluru and marks the Kirloskar Group’s foray into Healthcare as well as VGC’s foray into Hospital Design Strategy.
Given the mandate that the logo must feature a medical cross and with the hospital being an Indo-Japanese venture, VGC conceived a unique visual symbol that captured the brand’s coming together premise within a Japanese cultural context.
