Branding a restaurant on
the move

• With Sukkrish Aadds
• Tags: Branding, Space Design, Packaging

There is a truck snaking through the streets of Bengaluru. Wherever it halts, people gather around it for ‘Karam Dosa’.

Dosa is one of the most popular breakfast options in the whole world! The task at hand was to design the identity for the spicy dosa brand that Karam Dosa is. A stunning visual language on the truck that makes a striking impact even in the traffic mayhem was our vision.

The design makes use of bright, contrasting colours – an indelible red and an exquisite yellow. As unmistakable as the Rayalaseema karam (spicy).