Where every hour is happy hour

• With Sukkrish Aadds
• Tags: Identity, Mobile, UI/UX

HPYHRS, as an app meant to solve two things – waste of time and disappointment among the young. This attitude was essentially in regard to the young being unable to locate a tea shop or liquor store that’s closest to their location.

With the intention of resonating with the young vibe, a brand identity which is youthful, bright and has a whimsical personality was conceived. The mood board reflected a myriad of vibrant colours, neon signages, glass reflections and muted pop art iconography.

The app interface followed a visual language based on cards, providing attention to detail for a multitude of elements across the application. The filters were a byproduct of extensive brainstorming and survey sessions dissecting the various metrics over which users make their choices.

HPYHRS is the gateway to the world of delight, curated for easy discovery. It focuses on experience, makes sure the content is easy to read and scannable, expediting the decision-making process. It goes by the mantra, ‘give users what they want – and a little more!’