Creating an aspirational real estate brand

• With Sukkrish Aadds
• Tags: Branding, Strategy, Communication, Print

Nucleus – by Ajmera is a clutter-breaking, new-age real-estate project in Bangalore. The core idea for the design and strategy revolved around Ajmera’s aim to create the perfect living condition for techies working in Electronic City, and for them to have everything they hold dear around their homes (entertainment, office, malls and city-centre). This vision translated itself into the positioning of the brand – ‘at the core of life’.

The designs were disruptive. The tagline, for instance, features a professional, formal typeface that accompanies the first four words “at the core of” while the last word, “life” is presented in a jaunty, handwritten typeface and in a large size. It is bold and cheerful much like the brand and life itself.

View full case study on Sukkrish Aadds project page