Museum
of Art &
Photography
Branding a new museum in Bangalore
- At TSK Design
- Tags: Identity, Print, Communication
- Image Credits: Shamanth Patil for TSK Design
The Museum of Art & Photography (MAP) is a new museum in Bangalore comprising of a large and varied collection of Indian art, photography, textiles and design.
We were tasked to develop an identity for the museum with a focus on creating something exciting and approachable. With the identity, we wanted to change the idea of museums being viewed in the Indian context as formal, static institutions. This culminated in the creation of the MAP logo – an ‘M’ built on a hexagonal grid, which represents the museum’s collection across 6 disciplines.
In order to highlight MAP’s cross disciplinary approach, the same grid served as a foundation to a dynamic set of widgets that added an element of play to the brand. The minimalist style combined with a colour palette deeply rooted in Indian culture gives MAP a unique and distinct identity.
