Simpliziti –
What’s your
goodwill?
Re-designing a crowdfunding app centred around goodwill
- With EeposIT
- Tags: Mobile, Android, iOS, UI/UX
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Simpliziti is an American crowdfunding app that works as a platform for receivers and givers of goodwill to easily share contributions for supporting their favourite non-profit causes, sports teams, schools, events and much more. The users can track their progress as well as follow and message other users within the app using the in-built chat feature. Simpliziti wanted to get their app design redone to reflect the vision of their platform with a simple to interact user-experience and a pleasing user interface.
The final result is a clean and modern interface, with a dominant use of white. The layout coupled with the use of effective imagery and a no-nonsense sans serif typeface helps break the clutter and helps users navigate more easily. Bright colours and icons are used as accents to add a fun element to the design, and more importantly bring certain functionalities to the user’s attention.