Packaging that takes you on a snacking adventure

• With Sukkrish Aadds
• Tags: Branding, Packaging

Go Grub is a Delhi based company that makes nutritious snacks for everyday consumption. Their product range lies across 3 broad categories – Cereals, snack bars and snack packs. They already had their product range ready & the only crucial thing they needed was – a brand storyline, perfect positioning and packaging that is reflective of that.

After being clear on the strategy for the assignment – we were sure that we had to tell the story of founders of Go Grub who had savoured food from across the world during their extensive travels. This meant the whole theme for it has to be tied around its mantra – Go On Indulge.

Bold typefaces, a packaging canvas coloured with lush greens and blues of our planet and two travellers in search of great adventures was imagined on the packaging. Untouched landscapes, mountain terrains and clamoured cities formed the backdrop of their travels and adventures.  We finally had a guilt-free snacking product that transported consumers to a world full of magical flavours and adventures, with every bite.